{"id":6067,"date":"2026-06-17T08:00:06","date_gmt":"2026-06-17T06:00:06","guid":{"rendered":"https:\/\/lea-lyscenczuk.online\/?p=6067"},"modified":"2026-06-20T22:23:11","modified_gmt":"2026-06-20T20:23:11","slug":"magazine-adidas-2","status":"publish","type":"post","link":"https:\/\/lea-lyscenczuk.online\/index.php\/2026\/06\/17\/magazine-adidas-2\/","title":{"rendered":"Etiquette Birbeez"},"content":{"rendered":"\t\t
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\u00e9tiquette\nbirbeez<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Birbeez, une bi\u00e8re sans alcool qui casse les codes traditionnels en proposant une exp\u00e9rience centr\u00e9e sur le divertissement et le partage.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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CLIENT<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>Projet scolaire<\/p>

ANN\u00c9E<\/span>\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 <\/strong>2024<\/p>

SERVICES<\/span>\u00a0 \u00a0 \u00a0<\/strong>Branding, D-A, Packaging, Illustration<\/p>

OBJECTIF<\/span>\u00a0 \u00a0 \u00a0<\/strong>Cr\u00e9er l’\u00e9tiquette d’une boisson
\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0avec un concept original.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L’ID\u00c9E<\/span>
<\/strong>Birbeez r\u00e9invente la bi\u00e8re sans alcool en la transformant en support de jeu. Gr\u00e2ce \u00e0 un QR code int\u00e9gr\u00e9 \u00e0 l\u2019\u00e9tiquette, chaque bouteille donne acc\u00e8s \u00e0 des d\u00e9fis et mini-jeux con\u00e7us pour animer les moments entre amis. L\u2019objectif est simple : prouver qu\u2019il est possible de s\u2019amuser autrement, sans alcool.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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L’UNIVERS<\/span>
<\/strong>L\u2019univers graphique de Birbeez s\u2019inspire des codes pop des boissons fruit\u00e9es et des jeux de soci\u00e9t\u00e9. Les couleurs vives, les formes arrondies et les illustrations expressives cr\u00e9ent une identit\u00e9 joyeuse, accessible et imm\u00e9diatement reconnaissable. Chaque saveur poss\u00e8de son propre caract\u00e8re tout en conservant une coh\u00e9rence forte au sein de la marque.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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identit\u00e9 visuelle<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"logo-jaune\"<\/figure><\/div>
\"logo-rouge\"<\/figure><\/div>
\"logo-vert\"<\/figure><\/div>
\"logo-violet\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"logo-bouche-jaune\"<\/figure><\/div>
\"logo-bouche-rouge\"<\/figure><\/div>
\"logo-bouche-verte\"<\/figure><\/div>
\"logo-bouche-violette\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\"qr-code-jaune\"<\/figure><\/div>
\"Qr-code-rouge\"<\/figure><\/div>
\"vert\"<\/figure><\/div>
\"violet\"<\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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LOGICIELs UTILIS\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tProcreate\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tLogo\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tIllustrator\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tEtiquettes + Retouches logo\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\n\t\t\t\t<\/path><\/path><\/path><\/path><\/path><\/path><\/path><\/polygon><\/svg>\t\t\t\t<\/span>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tChat GPT\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tMockups\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tPhotoshop\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t

\n\t\t\t\t\t\tRetouches mockups\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t

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envie de
cr\u00e9er ensemble ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Vous avez un projet en t\u00eate ? Parlons-en ! Je suis toujours ravie de d\u00e9couvrir de nouvelles id\u00e9es et collaborations ?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tcontact<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

projets \u00e0 propos contact retour projets \u00e9tiquette birbeez Birbeez, une bi\u00e8re sans alcool qui casse les codes traditionnels en proposant une exp\u00e9rience centr\u00e9e sur le divertissement et le partage. CLIENT\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 Projet scolaire ANN\u00c9E\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 2024 SERVICES\u00a0 \u00a0 \u00a0Branding, D-A, Packaging, Illustration OBJECTIF\u00a0 \u00a0 \u00a0Cr\u00e9er l’\u00e9tiquette d’une boisson \u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_canvas","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[],"class_list":["post-6067","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/posts\/6067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/comments?post=6067"}],"version-history":[{"count":24,"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/posts\/6067\/revisions"}],"predecessor-version":[{"id":6556,"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/posts\/6067\/revisions\/6556"}],"wp:attachment":[{"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/media?parent=6067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/categories?post=6067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/lea-lyscenczuk.online\/index.php\/wp-json\/wp\/v2\/tags?post=6067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}